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Riyadh: Saudi Arabia consumes about 75 per cent of the total volume of fast food served in Gulf markets, according to a study.
The fast food sector has grown rapidly in the region because of lifestyle changes and the spread of Western trends, the study by the Gulf Organisation for Industrial Consulting found.
Of the 60 fast food factories in the Gulf, 29 are in Saudi Arabia. Investment in the sector has increased due to the overwhelming consumption of fast food, especially by Saudi youth.
It also reported the UAE was second in consumption, investing about $11.1 million in the industry.
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